When Canadian rap superstar Aubrey “Drake” Graham adopted the moniker Champagne Papi, it was more than just a playful social media handle—it was a nod to his love for life’s sparkling luxuries. This passion eventually bubbled over into an actual business venture: Mod Sélection Champagne, launched in 2019 with his business partner, spirits veteran Brent Hocking.
Mod Sélection offers two signature expressions, the Mod Réserve Champagne and the Mod Rosé Champagne, retailing at $300 and $400 a bottle respectively. Yes, the price might raise an eyebrow—but when it comes to bubbles, they don’t count the way you think they do.
Why Bubbles Don’t Count (Even When They Cost $400)
You might ask, “How can $400 bottles of Champagne not count?” Well, here’s the thing: bubbles don’t count because they mark moments, not math. They symbolize celebration, indulgence, and joy, and when those bubbles hit your glass, they create memories that are priceless. Whether you’re toasting an achievement, closing a big deal, or simply savoring the beauty of now, those effervescent sips are worth it.
As Drake himself put it: “The product is great, the presentation is great, and hopefully the representation is great as well.” The experience of Mod Sélection isn’t just about what’s in the bottle. It’s about the luxury, craftsmanship, and the feeling that comes with knowing you’re tasting something extraordinary. And in the world of sparkling wine, that feeling means the numbers on the price tag fade away.
Drake’s Sparkling Legacy
Produced in the Vallée de la Marne region of Champagne, France, Mod Sélection represents over a century of heritage, brought to life through meticulous craftsmanship. The bottles are hand-embellished, and no two are exactly alike—a touch of elegance that speaks to exclusivity. Drake’s vision is clear: these aren’t just bottles of Champagne; they’re statements of style, taste, and celebration.
Whether you’re a high-flyer with a taste for the finest, or someone looking to splurge on an unforgettable moment, remember: when it comes to bubbles, the joy they deliver can’t be measured in dollars.
So next time you raise a glass of Mod Sélection—or any bottle of bubbly—sip it like Champagne Papi himself would: guilt-free, joy-filled, and with the knowledge that bubbles don’t count.
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